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Why attitudes toward mask wearing are quickly changing in Canada and the U.S

In 2-week period, proportion of Canadians wearing mask rose from one-fifth to one-third: poll

Societal attitudes in Canada and the U.S. toward wearing masks in public as protection against COVID-19 have undergone an “unprecedented’ shift in just a matter of months, some social psychologists say. “As somebody who studies social norms, it’s astonishing. It’s like a flip in a blink of an eye in terms of this change,” said Catherine Sanderson, a social psychology professor at Amherst College in Massachusetts. “I actually think that’s because of the unprecedented nature of what happened. And so I think what we’ve seen is that this is just an unprecedented time. And that’s something that leads to very, very fast shifts.

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